Born in Sierra Leone, I completed schooling in London and Paris before first relocating to New York City and entering the fashion industry, then moving to the West Coast and buying for several brands in Los Angeles.
After attending MassArt in Boston, I wanted to break out on my own and create pieces reflecting a more cosmopolitan mindset as well as my African heritage and global upbringing. In 2015, Zainab Sumu Primitive Modern was born.
Each year, I feature a country in Africa and create a design theme based on the country’s unique culture. Inspired by a love of textiles, art, architecture, music, dance, African tradition and lifestyle, I believes in an aesthetic where tradition, modernity and elegant imperfections collide.