“The Essentials of Digital Marketing” w/ Francesca Olsen

Tuesday, August 11, 2020 | 3:00 – 5:00 PM

Learn how to successfully market yourself and your creative practice online during this time of social distancing through branding, social media, and SEO optimization, By the end of this workshop, participants will have the tools to build an online audience, evaluate what digital platforms are best for their work, use analytics to determine future decision making, and put together a marketing plan that covers multiple platforms. Best suited for artists of all disciplines with basic social media knowledge. Francesca Olsen is a writer, musician, and textile artist who is also the Creative and Brand Strategy Manager at the Massachusetts College of Liberal Arts. Suitable for artists in all disciplines.

Priority given to Essex County, MA artists.

Register via Zoom.